Client: Mr. Moxey’s Mints

Project: Influencer Boxes

Details: Designed a Mr. Moxey’s Mints experience box to provide influencers with an introduction to the brand and products. Boxes matched the branding of the mint tins included inside each box in the hopes of providing an experience that would be Instagram worthy.  I curated a collection of 50+ people in Tech, Music, Food and Arts around the Pacific Northwest with an estimated digital reach of 1,622,959 with 60% of recipients posting images/videos of packages on Instagram

Photos: For examples of Instagram content created by this project - click here.

Client feedback: “Jay was the no-brainer for our influencer box project. We had met some years prior as a liaison in placing our brand in touring artists' hands, and he was first to mind as a resource for a culture-influencing network. From concept, to recipient list creation, through implementation and follow-up, Jay was a swift and clear communicator, timeline focused, patient with our internal process, true to our objectives, and a tireless champion of the initiative. These qualities drove the success of our program, but it was Jay's curiosity, creativity and abundant energy that made it *really fun* to do.”  - Lena Davidson / Mr. Moxey’s Mints