Client: Topo Chico

Project: In March of 2020, I was chatting with local Topo Chico Marketing representative Molly Vimini about how in-person events were not happening due to the early days of the pandemic and what the future of Marketing looked like for her department.

I suggested that we could have Topo Chico dropped at home to the local musicians around Seattle who were at home and not touring and how we could create content via the musician's Instagram accounts.

Details: I curated a list of musicians around Seattle who I knew LOVED Topo Chico and arranged drops of products. Bands were encouraged to post on Instagram stories from their personal or band accounts.